Inflation is falling. Why is the food shop still expensive?
Prices can keep climbing even while politicians celebrate lower inflation.

GOT 30 SECONDS?
The short answer
Lower inflation means prices are rising more slowly. It does not mean prices are falling. Your grocery bill stays painful until prices drop, your income catches up or you change what you buy.
The RM100 basket that never went back
A basket costs RM100. After a 10% rise it costs RM110. The next year inflation slows to 2%, so the basket becomes RM112.20. Inflation has fallen sharply—from 10% to 2%—but your bill has risen again.
This is why good inflation news can feel insulting at the checkout. The rate improved. The price level did not return to where it started.
Your household has its own inflation rate
Headline inflation blends thousands of purchases into one national number. Your family does not buy the national basket. A household spending heavily on food, rent, school transport or medicine can feel a much bigger squeeze than the average.
Frequency matters too. You notice eggs, rice and coffee every week. A cheaper television bought once every eight years does little to soften that weekly experience.
The pack may be shrinking
Sometimes the sticker price barely changes because the packet gets smaller. A 900g product replaces the 1kg pack, or ten pieces become eight. The shelf looks stable while the price per gram rises.
Compare unit prices when they are shown. When they are not, divide the price by the weight or count. Your phone calculator can reveal what the bright discount label hides.
Affordability is a race between prices and income
If your pay rises 3% while the things you buy rise 6%, you have lost purchasing power. If food inflation slows but your rent jumps, the household still feels worse off.
The useful question is not only “Is inflation down?” Ask whether wages, pensions or business income have caught up with the new price level.
What to watch at the supermarket
Track a small basket of items your household buys repeatedly. Keep the brands and sizes consistent. Notice promotions that require buying more, because saving 20% is not a saving if half the food is wasted.
The national inflation rate explains the direction of the economy. Your own basket explains what is happening to your life.
TAKE THIS WITH YOU
Falling inflation slows the climb. It does not take your grocery bill back down the hill.
Sources
Used to check the facts in this story.